"Crisis Management: The Most
Important Plan to Have, but Hope You Never Need"
Price: $199 Length: 90 minutes
The dietary supplement and functional food industry presents no
shortage of potential crises that could adversely affect your
business. From quality issues to claims of illness or injury by
customers to negative media attention, any number of things could go
wrong. But the biggest threat is not being prepared. If a major news
program or newspaper accused you of selling contaminated or
dangerous products, what would you do? If a top corporate executive
was accused of committing a crime, what would you do? If you cannot
answer these questions right now, you are missing a key piece of
effective corporate preparedness. Each potential crisis that you may
encounter requires a pre-planned strategy, including the
communication of this strategy to the rest of the team. Failure to
have a plan in place before the crisis almost guarantees that your
only response if the crisis ever does come will be paralysis.
Don’t let that happen to you.
Register for this important live Webinar to learn how to make
sure you are prepared for anything. When a crisis happens, it is
critical to move quickly and effectively. The time of the crisis is
not the time to plan.
Speakers
Sheldon Baker, Senior Partner, Baker Dillon Group With more than 25 years of marketing experience,
Sheldon Baker has developed and managed a wide range of
successful corporate marketing programs. Originally
launching the firm in 1986 and creating the Total
Involvement Marketing™ concept that has been used
with much success for such clients as InterHealth
Nutraceuticals, Richardson Labs, La Haye Labs, Kyowa
Hakko and Daiwa Health Development, he merged his agency
with Karena Dillon, to form the Baker Dillon Group.
Sheldon directed marketing strategies for several
well-known companies including Coakley Heagerty
Marketing in San Jose, Edelman PR Worldwide in San
Francisco, Montgomery Ward and CNA Insurance in Chicago.
Sheldon has also directed crisis communications programs
for companies in the health and financial industries. He
holds a bachelor’s degree in communications from
Columbia College in Chicago. He is past president of the
San Francisco Bay Area Publicity Club and vice president
of the San Jose Advertising Club and currently serves as
director for the Consultants Association for the Natural
Products Industry (CANI).
Marc Ullman, Partner, Ullman, Shapiro &
Ullman Marc Ullman represents clients in matters relating
to Food and Drug Administration (FDA) and Drug
Enforcement Administration (DEA) matters, regulatory
issues, Federal Trade Commission (FTC) proceedings and
litigation. His practice includes representation
relating to FDA compliance including labels, labeling,
claims, good manufacturing practices as well as a number
of complex proceedings with the FDA relating to the
agency's powers under the Dietary Supplement Health and
Education Act (DSHEA) of 1994.
Carl Reynolds – Vice President, EAS Consulting Group, LLC
Carl Reynolds’ is a leading regulatory expert in matters concerning foods and dietary supplements. His had 36 years of experience with FDA and spent 7 additional years as an industry consultant with AAC/Kendle before joining EAS Consulting Group in 2006. He began his FDA career in 1962 as an Investigator in FDA’s Denver District. He then served in positions of increasing responsibility at various other FDA field offices, including Resident in Charge in the Albuquerque Resident Post, Supervisory Investigator in the Dallas District, Director of the Investigations Branch in the Orlando District, and Director of Detroit District. His final role at the FDA was as the Director of the Office of Field Programs at the Center for Food Safety and Applied Nutrition (CFSAN). There he was the Agency’s chief food compliance official with responsible for health hazard classifications, recall effectiveness checks, and media coverage regarding recalls of food products. He is a frequent speaker on FDA regulatory matters and is an approved auditor of the Natural Products Association’s GMP Certification Program.
Webinar Cost:
$199
To register for the Webinar, click below, complete the check out process and add the Webcast to your profile.
Sheldon Baker, Senior Partner, Baker Dillon Group
Marc Ullman, Partner, Ullman, Shapiro &
Ullman
Carl Reynolds – Vice President, EAS Consulting Group, LLC
