The Powerful, Scientifically Formulated, All
Natural Cardiovascular Health Breakthrough.
Course Description
This course provides you an overview of cardiovascular health in the U.S.,
National Cholesterol Education cholesterol guidelines, options for supporting
heart health and a comparison of those options, as well as compelling
information about why Sytrinol™ should be the product you are recommending to
your customers.
Course Topics
Introduction
Cardio Vascular Disease (CVD) and Cholesterol Guidelines
Background on Statin Drug Therapies
Potential Negative Side Effects of Statin Drugs
Healthy Cholesterol Levels Naturally
Sytrinol. Clinically Proven Results.
How does Sytrinol work? Five mechanisms of action to help maintain a
healthy heart
Why Sytrinol is superior to other natural products
Ease of Compliance with Sytrinol
Safety of Sytrinol
Reaching the Heart Health Conscious Consumer
Summary
Sytrinol Multimedia based content
Sytrinol Patents and Patents Pending
Sytrinol Research Bibliography
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the course.
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Introduction
Cardio Vascular Disease (CVD), the number 1 killer in the United States for a
century, claims annually as many lives as the next seven leading causes of death
combined. This adds up to more than 1.4 million deaths in the United States each
year according to the most recent statistics from the American Heart Association
(AHA).
As CVD holds steady as the top disease in the United States, it is certain
that a large percentage of health conscious consumers will look for natural
assistance managing CVD or maintaining heart health. Sytrinol is the
leading natural product for supporting healthy cholesterol levels naturally and
helping to maintain a healthy heart.
While other “natural” products have failed to consistently deliver on
their claims, Sytrinol has repeatedly succeeded in multiple scientific studies.
Sytrinol is also the only natural product on the retail shelf that uses the same
ingredients at the same effective dose used in multiple scientific studies with
no side effects.
Sytrinol is the solution to providing natural support superior to all other
nutritional supplements.
Cardio Vascular Disease (CVD) and Cholesterol Guidelines
Almost 64 million Americans, more than one in five, have at least one type
of CVD. Coronary Heart Disease (CHD) is the largest single killer of adults in
the United States; every 29 seconds an American experiences a coronary event,
and every minute an event is fatal.
Over 40 percent of consumer households currently manage or treat cholesterol, 27
percent treat hypertension and 14 percent treat heart disease, according to the
Natural Marketing Institute’s (NMI) Health & Wellness Trends Database.
Many are also looking to prevent a build-up of plaque in the arteries,
atherosclerosis, which is a major contributor to CHD.
Because heart disease claims more lives than any other condition in the United
States (as well as other industrialized countries), the National Heart, Lung and
Blood Institute (NHLBI) continues to review risk factors for heart disease.
Through their efforts, the NHLBI hopes to find more effective means of
prevention. Resulting from the NHLBI was the National Cholesterol Education
Program (NCEP). NCEP established new guidelines for a healthy lipid profile.
A comparison of earlier and new cholesterol guidelines can be seen in the
table below.
C
OMPARISON OF EARLIER
AND NEW
CHOLESTEROL
GUIDELINES
Lipid
Earlier NCEP* Guidelines
New NCEP* Guidelines
LDL-cholesterol
<130 mg/dl
Optimal
<100 mg/dl
Optimal
130-159 mg/dl
Borderline High
100-129 mg/dl
Near Optimal/Above Optimal
160 mg/dl
High
130-159 mg/dl
Borderline High
160-189 mg/dl
High
>190 mg/dl
Very High
HDL-cholesterol
35 mg/dl
Optimal
>40 mg/dl
Low
>60 mg/dl
High
Total cholesterol
<220 mg/dl
Optimal
<200 mg/dl
Optimal
220-260 mg/dl
Borderline High
200-239 mg/dl
Borderline High
>260 mg/dl
High
>240 mg/dl
High
*National Cholesterol Education Program
Recommendations endorsed by the National Heart, Lung, and Blood Institute,
American Heart Association, and American College of Cardiology. The new
guidelines are also expected to Triple the number of people prescribed a
cholesterol lowering drug from 13 million to more than 36 million (NYT, July
4, 2004).
6 of 9 panel members drafting new guideline are associated with companies
that manufacture statins.
Most people don’t realize that for every increase of just 1 point in your
total cholesterol level, your chances of a heart attack go up 2% and a rise of
just 25 points means a 50% increase to your risk of having a heart attack.
Background on Statin Drug Therapies
Because of the new cholesterol guidelines, more people with borderline lipid
profiles may find their physicians recommending that they begin taking a
cholesterol-lowering medication in addition to lifestyle modifications.
These medications typically used to lower cholesterol belong to a drug
category known as HMG-CoA reductase inhibitors, or “statins,” because they
end with the suffix “-statin.” Commonly used drugs in this category include
atorvastatin (Lipitor), cerivastatin (Baycol), lovastatin (Mevacor), pravastatin
(Pravachol), rosuvastatin (Crestor) and simvastatin (Zocor). Statins are
typically prescribed with the goal of lowering LDL-C. They work on inhibiting
cholesterol synthesis and increasing the number of LDL receptors in the liver.
They also have a modest effect of increasing HDL-C and lowering triglycerides
(TG).
The fact of the matter is that statins are the top selling class of drugs in
America. The table below clearly illustrates the incredible amount of money
spent on cholesterol lowering pharmaceutical drugs. Projected 2005 sales are
close to $24 billion. Of course, the 3 billion dollars the drug makers spent
marketing and advertising drugs (statin drug advertisements made up over half of
that) certainly helped.
While statins have a clear benefit, they can also have adverse side effects,
a risk with any effective drug therapy…
“Consumer group urges ban of cholesterol drug. Concern over side effects of Crestor grows”
In a letter published Thursday (June 24,04)in the medical journal “The Lancet”, a consumer advocacy group warns that the danger of such life-threatening side effects is unacceptably high with Crestor, a statin that was approved by the Food and Drug Administration last August (Robert Bazell, NBC News, June 24, 2004)
Potential Negative Side Effects of Statin Drugs
The most common cholesterol lowering medications are Mevacor, Pravachol,
Zocor, Lipitor, Crestor, and Lescol. These “statin” drugs work on the
enzyme, HMG CoA-reductase (the rate-limiting enzyme responsible for cholesterol
synthesis) by blocking the receptor site that HMG CoA-reductase would normally
attach itself to. This competitive inhibition by statins on the receptor
site lowers the total cholesterol, but the enzyme cannot attach to the receptor
site and triggers an adaptive response that can yield a 200-fold increase in
reductase levels within a few hours. This increase in the HMG CoA-reductase
enzyme is the possible reason for the “statin” side effects. Additionally,
CoQ10 also shares the same biosynthetic pathway as cholesterol synthesis1.
Consequently, the statins medication causes an unintentional inhibition of CoQ10
synthesis. Statin drugs in the end could predispose the patients to heart
disease by lowering their CoQ10 status, the very condition that these drugs are
intended to prevent.
1 Bliznakov, EG. Coenzyme Q10, Lipid-Lowering Drugs
(Statins) and Cholesterol: A present day pandora’s box. JANA., Vol 5.
No. 3, 2002.
Possible statin side effects:
Rhabdomyolysis (Muscle pain and weakness –
when they get into muscle tissue it can begin to break down.)
Polyneuropathy (Nerve damage – Chances of
nerve damage were 26 times higher than the normal population.)
Brain and central nervous system (after
prolonged use some patients suffered measurable decline in cognition)
Myopathy problems
Long term use of statins increases the risk of
cancer
Liver problems and elevated liver function tests
Arthralgias (joint pains)
Heart failure
Myositis (muscle inflammation)
The list goes on . . .
These drugs are expensive with a cost per day, depending on dosage (the
dosage range is 10-80 mg per day) of $3-8 per day or $90-240 per month.
Healthy Cholesterol Levels Naturally
Health conscious consumers are seeking natural products that will allow them
to maintain their desired quality of life. These natural products either attempt
to (1) block the absorption of cholesterol in the gastrointestinal tract, (2)
block the production of cholesterol and triglycerides in the liver, or
optimally, (3) target both of these mechanisms by combining the best natural
alternatives from both categories by utilizing Sytrinol™ and SterolSource™
plant sterols.
(1) Production of Cholesterol in the Liver
Since endogenous synthesis of cholesterol in the liver is responsible for
about 80% of our total cholesterol, it makes sense to develop products that
work to inhibit HMG-CoA reductase. By inhibiting this mechanism in the
liver, statin drugs have been able to show dramatic decreases in total
cholesterol, but they also block CoQ10 production. You will commonly hear
doctors recommending their patients take CoQ10 supplements along with their
statin drugs to help offset the side effects. Sytrinol also works in the
liver by inhibiting HMG-CoA reductase, but it does so without inhibiting
the production of CoQ10, which is why there have been no reported
side effects in our multiple human clinical trials.
(2) Absorption of Cholesterol in the Gastrointestinal Tract
The most common natural product that acts to block the absorption of
cholesterol in the gastrointestinal tract is plant sterols. The American
Heart Association recommends to first try the Step I cholesterol lowering
diet and exercise to lower cholesterol, but when diet and exercise aren’t
enough, the AHA also recommends adding natural plant sterols twice daily to
your diet to help block the absorption of cholesterol in the foods we eat.
The FDA has approved a health claim for these natural cholesterol
blockers, but Sytrinol is a new dietary supplement made from natural
citrus and palm fruit extracts that should be included in this natural
approach based upon research published in the “Journal of Agricultural and
Food Chemistry” and multiple clinical trials.
The great thing about plant sterols is they are very affordable, safe,
mild to no side effects, and they have a synergistic effect on heart health
when combined with Sytrinol.
(3) Combination of Sytrinol and plant sterols to target (1) and (2)
Recently, SourceOne has launched a proprietary phytosterol called
SterolSource™ Phytosterols. Click
here for
more information.
Sytrinol, combined with SterolSource plant sterols, relates to the two
sources of cholesterol—the first is food, the second is one’s body.
Sytrinol deals with cholesterol produced by the body, based on family
history. SterolSource™ plant sterols deal with the cholesterol from the
foods we eat. The two sources of cholesterol are at the heart of this patent
pending combination branded Cholesstrinol™. For more information on these
products, please visit www.source-1-global.com
Sytrinol. Clinically Proven Results.
Sytrinol provides a safe, cost-effective, efficacious and natural source
solution. KGK Synergize developed Sytrinol™ and owns the patents, intellectual
property and trademark. SourceOne is the exclusive worldwide licensee and
marketer of Sytrinol intellectual property and patents for use in nutritional
supplements.
Sytrinol is a patented and proprietary formula derived from natural citrus
and palm fruit extracts. It combines polymethoxylated flavones (PMFs) delta,
gamma, and alpha tocotrienols and other proprietary constituents. Multiple
clinical trials have demonstrated that Sytrinol acts synergistically to
significantly improve total cholesterol, LDL cholesterol, and triglycerides up
to 30%, 27%, and 34%, respectively, compared to placebo.
Sytrinol Clinical Study Results
How does Sytrinol work? Five mechanisms of action to help maintain a healthy
heart
Triglyceride benefits (PMFs)
: PMFs are known to reduce DGAT activity
(diacylglycerol acteyl transferase) and increase liver PPAR (peroxisome
proliferator-activated receptor) – and in doing so, reduce overall
synthesis of TG (DGAT inhibition) and increase fatty acid oxidation (PPAR
activation) – thus reducing TG levels in the blood by two complementary
mechanisms.
LDL benefits (PMFs)
: PMFs are known to reduce both Apolipoprotein B
levels (ApoB – needed for the synthesis of LDL particles) and MTTP levels
(microsomal triglyceride transfer protein – needed to transfer fat into
the new LDL particles).
Total Cholesterol benefits (Tocotrienols)
: The proprietary blend of
tocotrienols in Sytrinol work by inhibiting the rate-limiting enzyme HMG-CoA
reductase4-6. However, Sytrinol’s mode of action contrasts with the
competitive inhibition of HMG-CoA reductase receptors exhibited by statins.
The hypocholesterolemic effect of Sytrinol appears to act via a novel
post-transcriptional process that controls the degradation rate of the
HMG-CoA reductase enzyme. In other words, rather than actually preventing
the biosynthesis of HMG-CoA reductase enzyme, the tocotrienols present in
Sytrinol reduce the levels of this important enzyme required for cholesterol
biosynthesis by increasing the rate at which the enzyme molecules degrade.
The tocotrienol isoprenoid side-chain causes an increase in the
concentration of cellular farnesol. Farnesol is derived from mevalonate, the
product of the HMG-CoA reductase reaction. Farnesol, post-transcriptionally,
suppresses HMG-CoA reductase activity and enhances the proteolytic
catabolism of this enzyme. This mechanism is different from that of the
statin hypocholesterolemic drugs which are competitive inhibitors of
the enzyme. Sytrinol increases the rate of natural degradation of HMG-CoA
reductase and reduces total cholesterol without the side effects associated
with statins.
Anti-inflammatory benefits (PMFs)
: Inflammation is an emerging trigger
in heart disease. Epidemiological studies are beginning to show that CVD is
afflicting younger individuals; One third of those are in good health and
their cholesterol is within normal ranges. Both men and women in this group
can suffer from sudden heart attacks instantly with no warning signs or risk
factors known to cause heart disease. Recent research is establishing that
inflammation may be the cause, as inflammation causes C – reactive
protein (CRP) to be produced in the body which is a known marker for
sudden heart attack. Researchers have shown that the presence of CRP in the
body is a more reliable predictor of a pending heart attack than any other
traditionally known risk factor for heart disease. “Scientific American,”
a leading U.S. science magazine devoted an entire feature article in the May
2002 issue to the causes of heart disease. Specific PMFs, including nobiletin
and tangeretin, have been studied for their anti-inflammatory properties,
suggesting that the PMFs found in Sytrinol would have a positive effect on
CRP.
Anti-oxidant benefits (PMFs & Tocotrienols)
: PMFs and Tocotrienols
are among many natural antioxidants that have been researched for decades as
potent antioxidants. PMFs can help protect blood vessel linings and prevent
the oxidation of LDL cholesterol, which can lead to CVD. Tocotrienols are
members of the natural vitamin E family and are some of the most powerful
membrane bound antioxidants. They have been linked to
reduced rates of oxidative damage as well as reduced incidence of chronic
diseases such as heart disease and cancer.
To hear a more detailed explanation of Sytrinol’s mechanisms of action,
please click on
this link to hear a Health Quest Talk Radio interview with Dr.
Shawn Talbott.
Why Sytrinol is superior to other natural products
There have been some natural products introduced in recent years that were
expected to deliver the benefits of helping to balance lipid levels, safely and
effectively. Unfortunately, products containing other naturally sourced
ingredients have failed to consistently deliver on their claims. This failure is
characterized by any of the following: negative research results, FDA ruling and
banning of the substance, lack of availability in the U.S. market for the
compound used in the clinical trials, and the negative side effects. The
evidence is compelling and indisputable and is outlined below. More details are
available
here.
Product Comparison
Ingredient
Reduces Arterial Plaque?
Reduces Inflammation?
Strong Antioxidant activity?
Branded?
Patented?
Continued investment in clinical research?
Researched ingredient available to consumer?
Sytrinol™
ü
ü
ü
ü
ü
ü
ü
Garlic
Marginal
No
Marginal
No
No
No
Varies
Policosanol
No
No
No
No
No
No
No
Niacin
No
No
No
No
No
Yes, working on side effects
Varies
Red Yeast Rice
No
No
No
No
No
No
No
Guggul
No
No
No
No
No
No
Varies
Pantethine
No
No
No
No
No
No
Yes, but $$$
Please visit our website at www.source-1-global.com to see the
performance comparison chart.
Natural Cholesterol Product Comparisons
Policosanols – The only clinical trials supporting the efficacy
of this ingredient were conducted in Cuba, with
Cuban subjects, and with a policosanol material that is not available in the
U.S. The positive clinical results, that have been published, have never been
repeated or duplicated in the U.S., Canada, Japan or Europe. Several large
nutraceutical companies have conducted major studies on policosanols only to
be disappointed with the results. The issues of borrowed science and product
standardization have raised questions about the efficacy of policosanol
materials available outside of Cuba. An industry expert has been quoted in “The
Natural Foods Merchandiser” (July 2004) that the policosanol supplements
found in the United States are imposters of the real thing. “Policosanol
comes from Cuba, and because of the Cuban embargo, true policosanol is not
available in the U.S. The supplement that is used here is chemically different
than Cuban policosanol and has not been proven to work in any controlled
studies.”
Guggulipids – In an article published in August 2003 issue of the
“Journal of the American Medical Association,” the lead
investigators stated that consuming guggulipids did not have any significant
effect on lowering cholesterol levels. The study concluded that guggulipids
did not improve levels of serum cholesterol and may in fact raise levels of
LDL cholesterol. The “Mayo Clinic Health Letters” (June 2004) and
“John Hopkins Med Letter” (February
2004) both reported guggulipids were not effective for lowering cholesterol.
More recently, researchers at the University of Kansas found that
guggulsterone, the active ingredient in guggulipid, may interfere with nearly
60% of prescription drugs, ironically enough, including anti-cholesterol
statin drugs.
Niacin – Niacin has been shown to lower LDL levels at dosages
that range up to 4500 mg per day, but results are varied. Additionally,
consuming Niacin at high dosages produces numerous side effects including
flushing, hot flashes, GI problems and more. The Coronary Drug Project study
demonstrated a modest 10% improvement in cholesterol after 6 years of
consuming 3000 mg niacin per day (1,119 subjects). Furthermore, the
recommended dosage at retail is typically 500 mg per day, but clinical results
were achieved at dosages from 100 mg to 4500 mg per day.
Red Yeast Rice– According to the FDA, “red yeast
rice products containing standardized lovastatin levels are unapproved new
drugs.” The introduction or delivery for introduction of an unapproved new
drug into interstate commerce is prohibited under the federal Food, Drug, and
Commerce Act (FDCA), sections 301 (d) and 505 (a)”. Red yeast rice
supplements currently in the market differ from the standardized extract that
demonstrated cholesterol improvement (only positive research was on Cholestin™
marketed by Pharmanex- which is banned). There are no clinical studies
on red yeast rice products in retail stores to validate cholesterol management
claims at dosages recommended. A study by Dr. Heber (UCLA) found most red
yeast rice contains a potentially toxic fermentation product called citrinin.
Cholestin™ was produced using a proprietary fermentation process.
Garlic – In a 2001 review on garlic and its effects on
cholesterol, Caron and White concluded that a “meta-analysis of 13 garlic
clinical trials cause a modest effect on improving cholesterol levels.”
Thus, the overall evidence of garlic’s ability to improve cholesterol levels
is questionable. Recent studies have shown that the active component of garlic
is allicin, however, when clinical studies used allicin alone, there was no
effect on improving cholesterol levels. Garlic is associated with numerous
side effects including heartburn, flatulence, sweating, dermatitis, body and
breath odor and lightheadedness. Dr. C. Leige Broadhurst recently wrote the
following: multiple studies have shown supplementation on the order of
800-1000 mg/day can lower cholesterol approximately 10%. While this is
encouraging, it summarizes the studies that reported significant effects
(about half). The other half reported no significant effects from Garlic
supplementation.
Ease of Compliance with Sytrinol
Because Sytrinol works in the liver, it addresses one of the major concerns
for the consumer; ease of compliance. This is a major area of consideration when
recommending a natural product that supports healthy cholesterol levels
naturally, because consumers can take a regimented dosage protocol which fits
easily into their daily routines. They do not have to worry about adhering to a
complicated dosing regimen—and instead can take Sytrinol prior to, immediately
following or directly with their meals—whatever works for them. Consequently,
your customers are more likely to take the correct dosage and continue using the
product over a long period of time. Because they are more likely to use the
product properly, they are much more likely to enjoy positive results.
Safety of Sytrinol
Sytrinol was developed after 12 years of extensive research on the
cardiovascular effects of polymethoxylated flavones and tocotrienols. The health
benefits of Sytrinol have been demonstrated in vitro, in vivo, and
clinical studies. Toxicity studies have shown that Sytrinol is well tolerated,
with no toxic effects following consumption of polymethoxylated flavones in
amounts of up to 1% of total dietary intake, or the equivalent of a 150-pound
individual consuming almost 14 grams per day—that’s nearly 50 times the
recommended daily dosage of 300mg/day (NNFA 2004 abstract).
Reaching the Heart Health Conscious Consumer
Building Brand Awareness
Building brand awareness requires effective alliances and shared commitments
between SourceOne™, our brand-manufacturing partners and retailers. Protecting
intellectual property with the necessary patents insures that the investment in
building the Sytrinol brand and consumer awareness of its health benefits is
safe and secured.
SourceOne is committed to a national advertising and PR campaign designed to
educate health conscious consumers and create awareness for the Sytrinol™
brand. The most important element of SourceOne’s overall marketing and
communication plan is to integrate Sytrinol’s brand marketing strategy and the
individual co-promotion programs by our manufacturing partners into one
comprehensive and compelling campaign. By doing so, we will effectively
communicate Sytrinol’s unparalleled value to consumers seeking cardiovascular
wellness and a natural solution to the cholesterol problem.
Investing in the Brand
SourceOne continues to invest in building the Sytrinol brand. The supporting
science is critical for success and we recently completed another clinical trial
with a fifth starting in August 2005. What is even more profound about this fact
is that we are developing the newest supporting science for plant sterols in a
delivery system other than a food product. The patent-pending combination of
patented Sytrinol and SterolSource plant sterols sets us apart from even the
large vertically integrated soy processors that produce plant sterols.
We continue to invest in our national advertising campaign. You’ve seen our
ads strategically placed in leading publications such as Natural Foods
Merchandiser, Functional Foods & Nutraceuticals and Delicious Living.
We coordinate other key elements of our marketing campaign like spokesperson
support, compelling editorials, press releases, important trade shows, radio
interviews and lectures so they are integrated for maximum effect. A detailed
schedule of SourceOne’s marketing and advertising initiatives is available
upon request. We strategically plan to take advantage of important awareness
building opportunities like National Cholesterol Education Month, which is
September 2005. What do we have planned?
New Sytrinol video news release (VNR) This 90 second video news release
will be distributed to over 1100 television news stations, with over a
million viewers.
Nutrilearn Training Course
launch. This teaching tool allows sales
people, and all interested parties, to learn the ins and outs of Sytrinol
including scientific data, proper dosage and product comparisons. A
certificate of recognition is awarded after taking the course and
successfully passing the test.
PR campaign promoting the supporting science for Sytrinol.
New direct mail campaign
Revised and updated Sytrinol brochure
Sytrinol featured on multiple health topic radio programs such as Health
Quest Radio. Visit www.healthquestradio.com to hear a very
compelling and informative interview.
Online advertising and sponsorships of important websites and newsletter
such as NutraIngredients.com, NutraIngredientsUSA.com, and HSC newsletter.
New shelf talkers and consumer brochures for retailers
Re-prints of editorials featuring Sytrinol in magazines like Total
Health.
Updated SourceOne web site and Sytrinol information
The above initiatives combined with customized co-promotion programs with
leading brands represent a thorough and complete advertising and communications
plan that include all the necessary ingredients for success.
2006 and Beyond
We must continue to invest and build on the momentum we will have launching
into the New Year. SourceOne has made plans for even greater Sytrinol brand
building success in 2006.
SourceOne is currently in the final stages of establishing its scientific
board. Dr. Michael Davidson, a leading cardiologist and chair of the
Lipid clinic at Rush University Medical Center in Chicago, has agreed to be the
chairman. He will work with a select group of medical doctors, primarily
cardiologists, to provide leadership in the area of non pharmaceuticals that
support heart health naturally. Early in the New Year we will launch our new
consumer ad campaign, direct response TV, and more.
February is Heart Health Month
To further build awareness and create more exposure for Sytrinol, SourceOne
will launch a new marketing initiative in February 2006, during Heart Health
Month by featuring Sytrinol in the Chris Everett Healthy Living TV
program. Details about the program are as follows:
This Half-hour, magazine-style, entertaining and educational series
explores the full range of health and lifestyle issues, as well as human
interest stories. Hosted by Chris Everett, the show gives an extraordinary
look at the latest innovations in medical and health related products and
services. The show airs via national syndication to over 75% of US
television households, typically during late mornings and afternoon time
periods on weekends, primarily on affiliates of ABC, CBS, NBC and FOX. Each
show is TV Guide Listed. Additionally, the show is broadcasted by satellite
on the Dish Network, on Turner Media Groups “Healthy Living Channel”.
Delivered to 12.3 million households. On “Healthy Living Channel” it
will air 3 times, two of which are in Prime Time. Sytrinol’s segment will
be individually promoted across 9 Turner Media Group channels on the Dish
Network, including The Men’s Channel, The Beauty & Fashion Channel and
iShop TV. In this airing you may include your phone number and web site at
the end of the segment.
Additionally, a 60 second Radio News Story will be produced from
your segment and broadcast as part of a 30 Minute syndicated radio
program "Radio Health Journal" (RHJ). RHJ is broadcast on over
400 stations nation-wide; primarily FM. Station verification will be
supplied by every radio station.
Focus on the Consumer
Our marketing plans do not stop there. We have secured a full page,
four-color ad in the annual issue of Changes, the North American
Menopause Society (NAMS) magazine. Sytrinol will be the only heart health
product in the magazine.
One million copies will be printed and 800,000 copies will be distributed
directly to physicians (NAMS’ members) and another 200,000 copies will be
available at the doctor's waiting rooms.
There is more, much more! We are planning for success, but will only reach
our goal if you join us by building your co-promotion program into what we
consider to be one comprehensive and compelling campaign. Thanks in advance for
your great ideas and exceptional execution of the plan.
Summary
Some products claim to be clinically proven to support healthy cholesterol
and triglyceride levels. However, the ingredients used in the clinical trials
are either not available to the consumer, or too often, the effective dose used
in these trials is not the same dosage found in supplements from retailers.
Sytrinol is now available in leading brands- the same ingredients at the same
effective dose used in multiple clinical trials. To learn more about Sytrinol
and SterolSource from SourceOne, please visit www.source-1-global.com or
call us at 1-800-755-4996.
To take the
test for this course click
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From there you will be able to see the link to
the Sytrinol™ test.
Sytrinol Patents and Patents Pending
1. KGK Synergize developed Sytrinol and owns the U.S. patents #6,239,114,
#6,261,400, patents-pending and international patents.
2. Compositions and methods of treatment of neoplastic diseases and
hypercholesterolemia with citrus limonoids and flavonoids and tocotrienols
(United States Patent 6,251,400).
3. Compositions and methods for treatment of neoplastic diseases with
combinations of limonoids, flavonoids and tocotrienols (United States Patent
6.239,114).
4. Compositions and methods of treatment and prevention of
hypercholesterolemia and atherosclerosis with combinations of phytosterols,
flavonoids, and tocotrienols (Patent Application No. 60/560,284 –
Sytrinol/Sterol combination).
5. Compositions and methods of treating, reducing and preventing
cardiovascular diseases and disorders with polymethoxylated flavones (Patent
Application No. 09/528,488)
6. Compositions and methods of treatment of neoplastic disease and
hypercholesterolemia with citrus flavonoids, limonoids and tocotrienols
(Japan Patent application No. PCT/lB98/01721).
7. Compositions and methods for regulating lipoproteins and
hypercholesterolemia with limonoids, flavonoids and tocotrienols (PCT Patent
Application No. PCT/lB01/00256).
8. Compositions and methods for regulating lipoproteins and
hypercholesterolemia with limonoids, flavonoids and tocotrienols (US Patent
Application No. 09/481724 ).
9. Compositions and methods of treatment of neoplastic disease and
hypercholesterolemia with citrus flavonoids, limonoids, and tocotrienols
(Can. Patent Application No. 304202).
10. Compositions and methods of treatment of neoplastic disease and
Hypercholesterolemia with citrus flavonoids, limonoids and tocotrienols (EPC
Patent Application No. 98947740.1)
11. Composition and method of treating, reducing, and preventing
cardiovascular diseases and disorders with polymethoxylated flavones (EPC
Application No. 1920415.5).
12. Composition and method of treating, reducing, and preventing
cardiovascular diseases and disorders with polymethoxylated flavones (PCT
Application No. PCT/US01/08395).
13. KGK Synergize owns US Patent Pending 60/560,284—Sytrinol/Plant
Sterol combination and SourceOne has licensed the worldwide marketing rights
for this combination in nutritional supplement applications.
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